CASE STUDY · BRAND IDENTITY

An emblem with a story to tell.

For Eurodeli — a beloved family institution founded in 1994 — we translated three decades of history, family values, and a dual Italian-Quebecois heritage into a single hand-drawn emblem.

Client

Eurodeli

Industry

Specialty Foods · Italian Heritage Deli

Services

Brand Strategy, Hand-Drawn Identity, Symbolic Integration, Color Palette

Goal

Create a timeless emblem that tells the family's story of authenticity, passion, and quality

The challenge.

Eurodeli, a beloved local institution founded in 1994, needed a new brand identity that could encapsulate decades of history, family values, and a unique dual heritage — Italian roots planted firmly in Quebec soil. The challenge was not to invent something new, but to create a timeless emblem that tells a rich, layered story of authenticity, passion, and quality, resonating with a community that has trusted them for generations.

THE SOLUTION

A narrative translated into a single emblem.

Our process was built on a narrative-driven approach, designed to translate a rich history into a single, cohesive emblem. We focused on three core strategic pillars.

Narrative-driven discovery Deep discovery sessions mapping the family's rich history, core values, and the key visual elements of their journey.
Hand-crafted concept From their story, we developed a detailed hand-drawn sketch for the emblem — ensuring the final mark feels authentic, personal, and artisanal.
Symbolic integration Key narrative elements — the founder's portrait, the Italian landscape, symbols of the Canadian journey — were meticulously woven into the design to tell a layered story.

The hand-drawn Eurodeli emblem sketch held in hand

The hand-drawn process.

Detailed Eurodeli emblem sketch — The original sketch — every element drawn, validated, refined

Sketch held in hand — The artisanal concept that guided the final render

A story in every detail.

Every element within the emblem was meticulously chosen to tell a part of the Eurodeli story — creating a tapestry of meaning.

Illustration of co-founder Nick Macri — **The founder, Nick Macri** A portrait of co-founder Nick stands at the center — symbolizing family leadership and the heritage at the heart of the business.

Illustration of an Italian village — **The Italian village** The landscape in the background anchors the brand in its rich European — specifically Italian — origins.

Illustration of a Canada Goose — **The journey of immigration** A Canada Goose (bernache) flies above the village — symbolizing the family's journey of immigration and linking their past to their new Canadian home.

Canadian and Quebec flags on the chef's collar — **A dual heritage** The flags of Canada and Quebec are subtly placed on the collar — celebrating the family's proud new identity and integration into their home.

Fleur-de-lys on a home — **The Quebec identity** The Fleur-de-lys, a distinct symbol of Quebec, is proudly placed on the home — reinforcing the family's deep roots in the local community.

Natural ingredients The "O" in EURODELI integrates two wheat stalks — symbolizing renewal and a commitment to using natural, quality ingredients.

The final emblem.

The final logo is a timeless masterpiece of visual storytelling. The chosen colors carry equal weight — bordeaux red evokes passion and honesty, while olive green symbolizes the purity and quality of authentic products.

Bordeaux · Passion and honesty
Olive · Purity and authentic quality

The result.

This emblem doesn't just represent a business — it honors a legacy and reinforces Eurodeli's position as a true community landmark, delivering on its promise:

"The Taste of Happiness since 1994."

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