STRATEGY · IDENTITY · COLLATERAL
Branding · Strategy, identity, collateral
Strategy before aesthetics. Three distinct logo directions with written rationale, a complete brand guidelines document, packaging, and print collateral. Scoped to the business, not to portfolio awards.
What's delivered
Deliverables named. No gray zone.
Every item below is part of the agreed scope. You know exactly what you're getting before you sign.
- ✓ Brand strategy and positioning
- ✓ Logo design (three distinct concepts with rationale)
- ✓ Brand guidelines document (PDF + editable source)
- ✓ Packaging and print collateral
- ✓ Naming and brand architecture for sub-brands
Case Studies
Already done, real clients.
A selection of projects delivered in this discipline.
Mezzmiz
Authentic, modern Lebanese mezze brand · strategy, identity, packaging, collateral.
Amadeus Sabra
Extending a sophisticated personal brand into tangible & digital collateral.
Superbol
A 360-degree brand world for a modern fast-casual restaurant.
Chtaura Park Hotel
Designing a luxury guest experience through cohesive collateral.
Mr. Pretzels
Creating craveable content for an international food retail brand.
Toraldo Italy
Cohesive collateral suite for an iconic Italian coffee brand.
SuperJus
A vibrant packaging ecosystem for a family of CPG brands.
WK · Wadih Kassatly
Packaging & label design for a diverse beverage portfolio.
Sweet Stitches
A chic & cohesive visual identity for a fashion boutique.
FEDERAL BUYERS
Available under our SA.
This service can be procured by federal departments through our PRO Services Supply Arrangement (SA CW2432010). Bilingual delivery by default.
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