A brand experience appealing and gourmet.
Designing an appealing brand experience for a unique culinary product — fresh snails — so it feels like a clean, fresh, and trustworthy gourmet item.
Client
SnailLand
Industry
Gourmet Food · CPG
Services
Brand Identity, Packaging Design, Social Media Ads
Goal
Make a unique product appealing and trustworthy to consumers
The challenge.
SnailLand offers a unique gourmet product: fresh snails for cooking. For many consumers, this is an unfamiliar product, so the branding and packaging had to work extra hard to overcome hesitation. The challenge was to create a brand identity and suite of marketing materials that positioned snails not as an exotic novelty, but as a fresh, clean, and high-quality gourmet food item. The packaging needed to be trustworthy, and the social media assets needed to make the final dish look delicious and accessible.
Our strategic solution.
We built the SnailLand brand around a core concept of "fresh, natural, and gourmet." Our strategy was to use clean design and appetizing imagery to build trust and desire for this unique product.
- Fresh & organic identity A logo and brand identity that uses natural greens and blues, with a playful script font to feel both gourmet and approachable.
- Trustworthy packaging design The product box was designed with a large window to showcase the clean, high-quality product inside. Fresh, outdoor imagery reinforces the "natural" positioning.
- Appetizing social media content A series of social media posts that show the final, cooked product in a beautiful, gourmet dining setting, making it look delicious and sophisticated.
From concept to reality: packaging design.
We developed a complete set of assets to take SnailLand to market, from the core brand identity to the final advertisements.
Building appetite: social media marketing.
Posts designed to make the product look irresistible and ease any consumer hesitation.
The result.
The SnailLand brand was successfully launched with a suite of marketing collateral that positions it as a premium, trustworthy, and appealing gourmet product. The thoughtful packaging and appetizing social media content work together to overcome consumer hesitation, build brand credibility, and drive interest in this unique culinary experience.