A vibrant packaging ecosystem for a family of CPG brands.
Creating distinct, appealing packaging for multiple diverse product lines while maintaining coherence with the parent brand.
Client
SuperJus
Industry
CPG · Food & Beverage
Services
Packaging Design, Brand Expression, Label Design
Goal
Create distinct, appealing packaging for multiple diverse product lines
The challenge.
SuperJus manages a diverse family of consumer packaged goods, including multiple lines of juices, biscuits, and snack foods. Each sub-brand needed to have its own unique personality to appeal to its specific market segment, yet all needed to feel like part of a cohesive, high-quality parent company. The challenge was to design a massive and varied suite of packaging that could create strong shelf appeal for each product line while maintaining a consistent standard of quality and brand coherence across the entire SuperJus portfolio.
Our strategic solution.
We developed a multi-brand packaging strategy, creating distinct yet complementary visual identity systems for each product line. Our approach ensured that every product, from premium biscuits to fun kids' drinks, had a unique and compelling presence.
- Sub-brand persona development We created unique design personas for each brand — like the premium feel of "Geo," the tropical fun of "Hawaii," and the bold energy of "Big M" — to guide the packaging design.
- Vibrant & appetizing visuals Across all lines, we prioritized high-quality illustrations and vibrant colors to create strong shelf appeal and make the products look delicious.
- Flexible design systems For each brand, we designed a flexible system that could be adapted across multiple flavors, sizes, and packaging formats, from boxes to pyramid packs.
A showcase of diverse packaging design.
Our work for SuperJus covered a wide array of product lines, each with its own unique identity.
"Hawaii" Brand Drinks & Snacks
"Geo" Brand Biscuits
"Big M" Brand Juice
"Super Snacky" Brand Biscuits
Other Juice Brands
Corporate & Promotional Materials
Seasonal Social Media Campaigns
Mobile Branding & Logistics
The result.
SuperJus is now armed with a powerful and diverse portfolio of packaging that enables them to compete effectively across multiple market segments. Each sub-brand has a strong, unique, and appealing identity that captures consumer attention and drives sales. Our comprehensive design system ensures that as SuperJus grows and introduces new products, their brand remains cohesive, recognizable, and synonymous with quality.